Many industries have created “checkoff” programs to generate funds to promote their “produce” or “product”. “Checkoff Programs” originally referred to programs where the manufacturer/producer was presented a checkoff box at time of sale they could check if they elected to participate in the program. Early programs were very successful, and more quickly followed. Some are mandatory, but they are often referred to as “Checkoff Programs” as well. Agriculture produce growers widely adopted Checkoff Programs. Funds are used to promote their produce in general, not a specific brand. Among the more popular agricultural checkoff programs are: “Beef, It’s What’s for Dinner” and “Got Milk”.
Australian Take Care Be Prop Aware campaign logo
We suggest a checkoff program for “Propellers” could be used to generate funds to promote recreational boat propeller safety. Currently, most of the focus on propeller accidents is on the manufacturer of the stern drive or outboard involved in the accident. The entire boating industry is benefiting from stern drive and outboard production, and most notably, those manufacturing propellers would be in a far different situation if outboards and stern drives did not exist. We suggest propeller manufacturers could shoulder at least a small portion of a major propeller safety initiative by voluntarily donating to checkoff funds. Read More→
