WSF / WSIA silent kill switch PSA
Water Sports Foundation, Inc. (WSF), a division of the Water Sports Industry Association (WSIA) created a Public Service Announcement (PSA) video encouraging boat operators to connect their kill switch lanyard. The video was created as part of a U.S. Coast Guard grant. While the video is shot in modern times and uses background music it seems a bit like an old silent movie in that no words are spoken.
WSF did a great job in using emotion to bring the point home to boat operators. It is nice to see the use of a silent message that really drives the point home and it does it quickly.
Congratulations and thanks to WSF for creating this safety video. We encourage others to share it as well.
Don’t forget to attach your lanyard!