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Archive for Mercury Marine

Boat Propeller Guard Product Liability Defense Intro Vol1

In the mid to late 1980’s Mercury Marine, a Brunswick Corporation, and Outboard Marine Corporation (OMC) were facing a large number of boat propeller guard product liability / product defect lawsuits. Several of those lawsuits related to kill switches not being installed. This post is the second of a series of five posts announcing the […]

Boat Propeller Guard Product Liability Defense

We have completed a major project in which we studied the period in which Mercury Marine and Outboard Marine Corporation developed their legal defense against the use of boat propeller guards on recreational boats. This post is the first of five on this topic. Their defense is based on three documents which they helped create: […]

Underwater Head Impact Propeller Guard report Volume3

This post is the fourth of a series of five posts covering the boating industry’s legal defense. Specifically, their legal defense against boat propeller guard product liability / product defect lawsuits. It focuses on our review of the 1990 underwater testing of a propeller guard impacting an anthropomorphic dummy’s head. The testing was performed at […]

Underwater Leg Impact Propeller Guard report Volume4

This post is the fifth of a series of five posts covering the boating industry’s legal defense. Specifically, their legal defense against boat propeller guard product liability / product defect lawsuits. It focuses on our review of the 1990 underwater testing of a propeller guard impacting cadaver legs. The testing was performed at State University […]

Hank Cherry, Mercury, & Bass Cat win 2021 Bassmaster Classic

Congratulations to Hank Cherry for winning the Bassmaster Classic Sunday 13 June 2021. The Classic was delayed this year due to the virus. Hank is actually a repeat back to back winner as he won in 2020. The tournament was on Lake Ray Roberts with the Weigh In in Fort Worth. The Classic Confetti photo […]

Boating Safety in Press Release Images : Open Bow Wakesurfing Boat

Brunswick / Mercury Marine / MerCruiser recently released their new Bravo Four S forward facing stern drive. As part of the media coverage they released a number of images for the press / media to use while covering the release. We noticed several of Mercury’s press release images for the Bravo Four S drive were […]

MerCruiser adds Bravo Four S forward facing drive

Brunswick’s Mercury MerCruiser announced a new Bravo Four S forward-facing drive 24 August 2020. The drive obviously targets Volvo Penta’s FWD drive’s success in the wake surfing market. Mercury paired the drive’s introduction with a new control system called Smart Tow controls that aids in creating specific waves for wakesurfing, wakeboarding, and other tow sports. […]

Mercury Marine 1st Mate virtual lanyard

Mercury Marine launched the 1st mate, the marine industry’s first engine integrated man overboard and proximity based theft deterrent system in Dusseldorf in late 2019. They announced that launch in the U.S. on January 20, 2020. Wearable wristband fobs (think Fell Marine, Mercury’s wireless technology partner), are worn by the operator (operator always gets the […]

Brunswick wireless lanyard patent application

Brunswick’s wireless lanyard patent application was published 30 January 2020 by the U.S. Patent and Trademark Office (USPTO). Brunswick’s wireless lanyard is made possible by the combination CANbus systems now used by boats and marine drives in conjunction with data available from the Engine Control Unit (ECU) and today’s digital controls (like digital shift/throttles). Brunswick’s […]

Brunswick Neural Network Person Detection patent issued

We continue to salute Brunswick for their efforts to detect people in the water near a recreational boat. Basics of the Patent U.S. Patent 10,372,976 Person Detection in a Marine Environment invented by Troy Kollmann and Jon Nowick, assigned to Brunswick issued on 6 August 2019. The patent’s first claim describes detecting people in the […]